Email has risen to become the most frequently used direct marketing channel. The versatility and flexibility of Email campaigns equip marketers with limitless possibilities. Email marketing, simply put, is using the vehicle of email to deliver direct marketing messages to the customer. The low cost and relative ease of carrying out an email marketing campaign means that it is accessible to almost any business. But making sure you reach the right people, ensuring that they open your email and prompting them to buy becomes a different ball game. A well planned and executed Email Campaign can fetch very high ROIs in a short span, but a campaign can result in failure also equally fast, if not done in a systematic manner. Therefore, it becomes extremely critical to meticulously plan each step like HTML design & content, list quality, server capabilities & reputation, campaign schedule, response management & analysis, follow ups etc.