Mobile phone users represent all demographics and it is a marketing gold mine! And since mobile phones and text messaging especially, are the way that people communicate the most, this virtually has a limitless market potential. Mostly text messages take just few seconds to send and deliver and majority of mobile users will have their devices with them most of the time, making them more likely to open the message instantly, or certainly within a short period after receiving it. Not only is sending a SMS message quick and easy, SMS marketing is relatively inexpensive and campaigns can easily be upgraded or downsized. With SMS marketing, the response rates are also comparatively high, since instant response can be made to an SMS by texting/calling back, by utilizing missed call facility, URL clicking or using the promotional code which has been sent to the relevant target group. As we have seen, this form of marketing also is highly effective and has the potential for huge returns but only as long as you are using it in the right niche and are applying the right strategy.